The power of Social Media cannot be understated. Like all forms of communication, negative messages gather more exposure than their positive counterparts. However in the Digital Age that we live in, ‘Word of Mouse’ is more powerful than ‘Word of Mouth’.
Brand protection is always crucial with it being the cornerstone of many of the largest firm’s revenue stream. Jokes about the unreliability of certain cars led to a collapse in sales for certain brands that has taken decades to recover.
KFC has been discussed over social media for a long time with conspiracies about why it has changed it name to remove the words “Fried” and “Chicken”.
However, KFC has now decided to take action over inflammatory information being broadcastBrand protection is always crucial with it being the cornerstone of many of the largest firm’s revenue stream. Jokes about the unreliability of certain cars led to a collapse in sales for certain brands that has taken decades to recover.ed over social media about the origination of its main product.
http://www.bbc.co.uk/news/world-asia-china-32964606
However to take action, you must be aware of it in the first place.
XyloSys offer a service to scan all major Social Media platforms for keywords.
We can provide risk assessments, track the exposure and provide companies with the information in a format that can be used for prosection in a court of law.
Firms should also be aware that Social Media can also be used to divulge intellectual property and personal details.
If you are not aware of the problem, you cannot take action.
Please get in touch if you would like further information at info@xylosys.com